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With over 25 years of experience in the real estate industry, Susan Edens brings a tradition of excellence to Sotheby’s International Realty. Blending her thorough knowledge of the industry with a solid background in marketing and great personal enthusiasm, Susan assures her clients and customers the highest caliber of professionalism, making every transaction a smooth and pleasurable experience. Susan has successfully served the exclusive residential and rental markets of Georgia, Florida, Mexico and Puerto Rico.
Before entering real estate, Susan was the principal and creative director for Groover Design, a design firm specializing in corporate print collateral. During her time there, she serviced blue-chip accounts such as American Express, AT&T, The Coca-Cola Company, The Consulate General of Japan, IBM and Shaw Industries. Additionally, Susan was a consultant for Global Pacific Imports, LLC, where she managed executive level client interactions in the resort hospitality development industry with sales and purchases.
As a result of her extensive graphic/advertising history, Susan is extremely skilled with handling direct sales, marketing and print collateral—all tools required in today’s real estate market.
Beyond print, social media, television, internet marketing and public relations, Susan tailors each campaign to promote each property with its distinct aspects to the appropriate buying audience by using strategic product positioning to increase exposure for her clients. Her solid communication skills, ability to think outside the box and her expertise at effectively marketing listings has resulted in immeasurable results for her clients. Susan’s uncompromising dedication to customer service is the key to her philosophy and her strong attention to detail is a skill that her clients and customers benefit from.
Licensed in Florida and Georgia, she is a consummate professional and markets her clients’ properties with confidence.