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Known for her uncanny ability to sell properties in a flash and deliver unparalleled service, multilingual Mercedes Menocal Gregoire has garnered a loyal following of investors over the last 30 years. Mercedes’ clients know that her service to them does not necessarily end at the closing. Born into one of old-world Cuba's premier families and raised in Mexico and the United States, Mercedes is the go-to for international buyers looking for investment properties and significant pieds-a-terre. She can rattle off details of intricate reciprocal tax laws of France, Germany, Spain, Israel, Brazil, among others, just as easily as the vagaries of co-op boards and condo associations.
From staging, to target marketing, to helping the buyer navigate the most difficult board applications, Mercedes does the heavy lifting. With an extensive coterie of repeat investors, often out of the country, Mercedes' service often extends past the closing: finding contractors, overseeing renovations, and often, finding renters. She knows she'll be called upon to sell that same property and find a larger one, or simply help her clients accumulate more homes. Her longtime clients trust her implicitly. Some have even bought homes sight unseen, solely on her recommendation. She brings thorough commitment and integrity to every aspect of each transaction. For sellers, Mercedes' global expertise opens their properties to the world. For buyers, both domestic and overseas, Mercedes constantly demonstrates her insider's knowledge of the finest townhouse, condominium, co-op, and hotel properties throughout the city. Often called upon to price properties for other brokers, Mercedes has an encyclopedic knowledge of comparables and an analytical understanding of exactly what the market will bear. "If a property is priced too high and lingers too long on the market, the price can plummet, just like an out-of-favor stock," she says. "The price will end up lower than if it's priced correctly and sold immediately." Her reputation as a fair negotiator, respected by both clients and peers, smooths the way for buyers to get the best price.
Mercedes has degrees in psychology and art history. In between showings, she can often be found at art museums and galleries, or counseling clients in four different languages.
650 Madison Ave
New York, NY 10022
Office: (212) 606-7615Fax: (212) 606-7661