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Known for her uncanny ability to sell properties in a flash and deliver unparalleled service, multilingual Mercedes Menocal Gregoire, for the last 20 years, has garnered a loyal following of investors who understand that her service to them doesn't necessarily end at the closing. Born into one of old-world Cuba's premier families and raised in Mexico and the United States, Mercedes is the go-to girl for international buyers looking toward investment properties and significant pieds-a-terre. She can rattle off details of intricate reciprocal tax laws of France, Germany, Spain, Israel, Brazil and other countries, just as easily as the vagaries of co-op boards and condo associations.
From staging, to target marketing, to helping the buyer navigate the most difficult board applications, Mercedes does the heavy lifting. With an extensive coterie of repeat investors, often out of the country, Mercedes' service often extends past the closing: finding contractors, overseeing renovations and, often, finding renters. She knows she'll be called upon to sell that same property and find a larger one, or simply help her clients accumulate more homes. Her longtime clients trust her implicitly. Some have even bought homes sight unseen, solely on her recommendation. She brings that thorough commitment and integrity to every aspect of every transaction. For sellers, Mercedes' global expertise opens their market to the world. For buyers, both domestic and overseas, Mercedes constantly demonstrates her insider's knowledge of the finest townhouse, condominium, co-op and hotel properties throughout the city. Often called upon to price properties for other brokers, Mercedes has an almost encyclopedic knowledge of comparables and an uncanny analytical understanding of exactly what the market will bear. "If a property is priced too high and lingers too long on the market, the price can plummet, just like an out-of-favor stock," she says. "The price will end up lower than if it's priced correctly and sold immediately." Her reputation as a fair negotiator respected by both clients and peers also smooths the way for buyers to get the best price.
Mercedes has degrees in psychology and art history. In between showings, she can often be found at art museums and galleries, counseling clients in four different languages.
38 East 61st Street
New York, NY 10065
Office: (212) 606-7615Fax: (212) 606-7661