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Don DeFranco is a trusted real estate broker with a proven track record and over $1 billion in sales in two of the world's most dynamic real estate markets—San Francisco and New York City. He is known for his "can do" attitude, top negotiating skills, and marketing savvy.
When Don represents clients and their homes, they benefit from his years of experience and reputation for integrity. Don consistently ranks among the top 1% of agents nationwide and is committed to meeting and exceeding his clients' expectations. He takes his role as fiduciary very seriously: to serve his clients' interests above all. Don is a firm believer in never acting as a dual agent— he is 100% loyal to his clients, buyers, or sellers. He will not represent both on the same transaction.
Don believes that an understanding of the nuances of each neighborhood and property is crucial. It is not only about aggressive pricing but positioning, timing, and a strategic launch for each property. Don has assembled the most exceptional team of support staff and designers to bring out the best in each property. Don continually adds value and positions the property to sell at the highest possible price. His philosophy is that his clients' needs and goals always come first. Period.
Don is honored to have lead the sales efforts of prestigious real estate firms and developers on both coasts including:
Russell Flynn, Park Lane at 1100 Sacramento Street, Nob Hill SF
Coldwell Banker Global Luxury- Woodside, CA
John McInerney, Anastazi Properties, SF
Will Zeckendorf, Arthur Zeckendorf- Brown Harris Stevens, New York
Kent Swig, Brown Harris Stevens, New York
Don DeFranco Real Estate, President, New York
117 Greenwich Street
San Francisco, CA 94111
Office: (415) 722-7259Fax: (415) 901-1701DRE#: 899496