Don DeFranco is a top producing realtor with Sotheby's International Realty - San Francisco, the number one luxury brokerage in San Francisco. He brings 30+ years of real estate expertise to the table for sellers and buyers alike and has represented hundreds of satisfied clients in the sale and purchase of luxury homes, lofts, condominiums and commercial properties.
Don is a member of the San Francisco Association of Realtors, The Real Estate Board of New York, and The Silicon Valley Association of Realtors. Through these associations and breadth of knowledge of both coasts, he is able to negotiate and navigate for the most discriminating clientele in The Bay Area and Silicon Valley.
An avid and lifelong horseman, Don has four horses and competes in local equestrian events.
Sellers who have worked with Don know that he appreciates that the process of putting their home on the market is one of the most personal decisions of their lives.
Don notes, “Sellers are parting with more than just a property, they are leaving a home with many memories attached, their primary investment and the space that has given them both personal and financial security. They need support, expert guidance and a friendly ear. I’m that someone.” Among the many talents his sellers rely upon are his renowned skills for pricing properties accurately and his ability to craft the ideal marketing plan for their homes with the perfect balance of salesmanship and confidentiality that his clients require. “I believe in my properties. I make the commitment to sell each property for the highest price in the shortest period of time to the most qualified candidate,” Don says.
When representing buyers, Don excels at listening to his clients’ needs and matching them to the home that is perfect for them. As a result of his professionalism, Don routinely earns his clients’ respect, gratitude and loyalty. Satisfied customers refer the majority of his new clients. One purchaser said, “He does whatever it takes to see the work through to completion. No detail is too small if it’s important to the transaction.”