Over the course of her 28-year career as a realtor, Sanda Alcalay has negotiated real estate transactions for numerous clients in the best neighborhoods on the Westside. Her mission is to help her clients reach their real estate goals, protect their interests during the home selling or buying process, to obtain the highest sales price for their property or assist them in buying the home they love.
Sanda’s knowledge of the market trends and prices is very extensive spanning the last four real estate cycles from 1989 to the present. On a daily basis, she meets with Westside residents in Santa Monica, Pacific Palisades, Brentwood, Mar Vista, Venice, Westchester and WLA to hear what they want and need so she can connect the dots and put people and properties together. This gives Sanda an incredible perspective to share with her clients and allows her to help them make informed decisions about location and price.
Sanda is also an expert marketer and, combined with the Sotheby’s International Realty Global Network, knows how to help her clients prepare their property to maximize its value and attract the greatest number of buyers. Her mission is to obtain the highest sales price possible. Sanda also writes a weekly e-newsletter for nearly 2,500 Los Angeles professionals regarding what sellers and buyers most care and want to know about. At the beginning of her real estate career, and especially during the 1989 and 2008 real estate market downturn, Sanda became an expert negotiator. To this day, her negotiating strategies help her clients, sellers and buyers alike, obtain their desired outcome.
Sanda is very involved in the communities where she lives and does business in. She was the Pacific Palisades Rotary Club President for the first six months of 2009-2010 and served on the Board of the Pacific Palisades Chamber of Commerce from 2008-2010. She was a member of MOCA and the Project Council for many years and in the MOCA Director’s Forum from 2009-2010. Sanda was active in The British American Business Council, the Los Angeles World Affairs Council, the Italian American Chamber of Commerce West, le D.I.V.E and is an avid attendant of The Milken Institute Forums. For the past several years, she has also been an active member of the Beverly Hills Bar Association with special involvement in the Real Estate Section Executive Committee and raised funds for the BHBA Foundation for their Annual Golf and Annual Spring Special Event Committees.
Sanda was raised in Milan, Italy. She came to the United States as a teenager and received her Bachelor’s Degree from the University of Wisconsin-Madison and a Master’s Degree from the University of Illinois-Champaign-Urbana. She also conducted post-graduate work at the University of Michigan-Ann Arbor. In 1976, Sanda moved to Los Angeles, where she became an entrepreneur. In 1989, became a realtor. Sanda and her husband live in Santa Monica. In their leisure time, they visit leading art exhibits and jazz events. They also enjoy walks and eating spaghetti.