A self-described technology geek with an obsession for all things digital, JoAnne Kao rapidly became one of the rising profiles in social media within the business-to-business publishing arena. Serving as the manager of social media strategy at Credit Union Journal at New York-based SourceMedia, she was one of the primary drivers in directing the company’s march into the adoption of platforms such as Facebook and Twitter and away from publishing’s print-centric tradition, which took a heavy hit during the economic downturn of 2008-2010.
As a result of her spearheading SourceMedia’s reinvention, Kao was named as one of “2011’s Most Intriguing People in Media” by MinOnline, one of the leading sources on news and events within the consumer and business to business publishing community.
Equaling her passion for new technologies is her love of meeting people, food, cultures, urban life and taking pictures. Kao tweeted, Instagrammed, FourSquared, Swarmed and Foodspotted her way into social media prominence. As an influencer, she has been and still takes part in panel discussions, focus groups and alpha/beta teams to test new apps and products.
As a lifelong New Yorker, Kao loves walking the city, exploring every neighborhood from the Financial District to Washington Heights. By her account, she has walked nearly every street in Manhattan at least once. Real estate is the combination of her love of the city and new technologies. "I want to help people find a home whether it's for one year or 20. The difference is I want to use technology as a tool to help the process. The world is highly connected and we, as product providers, need to understand and use tech to help our clients find their home."